{"id":792,"date":"2018-10-02T10:58:26","date_gmt":"2018-10-02T10:58:26","guid":{"rendered":"https:\/\/www.traverse-events.com\/blog\/?p=792"},"modified":"2018-10-02T10:58:26","modified_gmt":"2018-10-02T10:58:26","slug":"how-to-work-with-brands-as-a-micro-influencer","status":"publish","type":"post","link":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/","title":{"rendered":"How to work with brands as a micro-influencer"},"content":{"rendered":"

The travel blogging world can sometimes seem an overwhelming one, especially if you don\u2019t have a huge following on social media. \u00a0In such a competitive industry it is easy to think that brands won\u2019t be interested in working with those who only have a small following. \u00a0But all that is changing with the rise of the micro-influencer. It\u2019s not necessary to be a full time blogger or have 10k+ followers on social media to make an impact in the travel blogging world. \u00a0Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands.\u00a0Read on for my top tips on how to work and collaborate with brands as a micro-influencer from pitching to completing a project and everything in between.\u00a0<\/span><\/p>\n

‘Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following.’<\/div><\/blockquote>\n

Firstly as I\u2019ve already mentioned, it\u2019s not necessary to be a full time blogger. \u00a0There are so many successful bloggers out there who work a 9-5 at the same time as running a blog and working with brands. \u00a0I work part time as a flight attendant, run a travel blog and have a two-year-old daughter. I don\u2019t have a huge amount of followers, massive DA, or thousands of hits a day on my website\u00a0but I have ongoing work with some amazing travel brands. \u00a0I get regular emails from companies about press trips and sponsored posts and also have regular freelance writing work. Don\u2019t get me wrong, it\u2019s a struggle at times to keep up the blogging side but being so busy with other commitments only makes me want to work harder to keep it going.<\/span><\/p>\n

\"\"<\/a><\/div><\/div><\/div>\n

Pitching<\/h3>\n

Be confident in yourself. If it helps, start with smaller companies. \u00a0When pitching an idea include your social media stats, give examples of previous successful brand collabs and any stats that might be useful such as hits and engagement. \u00a0<\/span><\/p>\n

If you don\u2019t have any stats or engagement numbers to share just show your worth. \u00a0Let the company know how much you love their product and how you\u2019d like to work with them. \u00a0Explain why you think you are the right person for the job, your niche, and most importantly what you can do for them. \u00a0Give them an awesome idea they can\u2019t refuse. It might sound obvious but make sure the brand fits your niche. For example my travel blog is very outdoorsy, I\u2019m into glamping, campervanning, surfing and outdoor adventures. \u00a0When I\u2019m pitching to companies I make sure they fit in with what my readers want to see. It took me a long time to decide on my niche, I actually have more than one and that\u2019s ok. Mention your assets, if you are a trained photographer put it in your pitch, if you are a pro at filming and editing, attach examples. \u00a0I work with my husband on certain projects; he is a photographer and videographer. When I pitch I mention how we work together and send examples of past brand collaborations.<\/span><\/p>\n

‘Explain why you think you are the right person for the job, your niche, and most importantly what you can do for them. \u00a0Give them an awesome idea they can\u2019t refuse.’<\/div><\/blockquote>\n

Make it work for you, if you are going away to a destination contact a tour company or the tourist board. \u00a0If I\u2019ve pitched to a travel brand, for example a tour group or hotel instead of a fully comped rate I may get offered a discounted rate in exchange for social media coverage. \u00a0If it\u2019s a trip you are planning to do anyway then it could be a fantastic opportunity. Remember just because someone one has a lot of followers it doesn\u2019t mean a campaign will be more effective. \u00a0<\/span><\/p>\n

The collaboration<\/h3>\n

Once you\u2019ve bagged yourself a partnership make sure you can deliver what\u2019s required and on time. \u00a0Companies will often send out a contract listing their requirements. If you have any queries now is the time to bring it up, in my experience being transparent is the best way. \u00a0It\u2019s never good to get halfway through a project and realise you misunderstood what was required or you can\u2019t deliver everything in time.<\/span><\/p>\n

I always send an email once the project is completed thanking the company for the partnership and keep in contact with them, especially if I want to work with them again.<\/span><\/p>\n

Press Trips<\/h3>\n

Press trips are fantastic experiences but you are not often paid for your time. \u00a0Sometimes you\u2019ll have to cover your own flights too. Again make it work for you and don\u2019t take on something that will be too much work. \u00a0That said I\u2019ve loved all the press trips I have been on, they are great opportunities to experience new places and activities you might not normally do. \u00a0They are also fantastic for meeting other bloggers and influencers. I have learnt a lot about the industry from people I\u2019ve met during press trips. I still stay in contact with a lot of them too.<\/span><\/p>\n

\"Nicola<\/a><\/div><\/div><\/div>\n

Making and maintaining relationships<\/h3>\n

Maintain contact with brands you\u2019ve worked with, email them after the collaboration and thank them. \u00a0Keep up the contact by letting them know your future travel plans and find out if there are any opportunities to work with them again. \u00a0Post images from the collaboration or press trip on social media a few months afterwards, brands love ongoing coverage. <\/span><\/p>\n

Make contacts by attending travel blogging conferences and events like Travese and WTM. \u00a0They can be daunting but push yourself. Approach brands, introduce yourself and find out how they work with bloggers and influencers. \u00a0I attended Traverse in 2017, from the event I was invited on a press trip to Menorca and off the back of that I have since been on another press trip with the Spanish tourist board and worked with them independently. \u00a0I picked up an ongoing paid writing job from the event too.<\/span><\/p>\n

‘Approach brands, introduce yourself and find out how they work with bloggers and influencers.’<\/div><\/blockquote>\n

Get in contact with others on social media who are attending events and meet up with them. \u00a0It helps with your confidence in a big way knowing you are meeting up with other travel bloggers. \u00a0It\u2019s all about pushing your boundaries and getting yourself out there. You also don\u2019t need to live in London to make it all happen. \u00a0You just need to be proactive and create your own opportunities.<\/span><\/p>\n

\"Nicola<\/a><\/div><\/div><\/div>\n

It\u2019s worth mentioning that this stuff doesn\u2019t happen over night either, it\u2019s a constant work in progress. \u00a0Post regularly on your blog, stay active on social media and make yourself look busy, even if you are not! Engage with other bloggers and brands, especially those you want to work with. \u00a0I\u2019m often guilty of not doing enough of the above, it is hard to keep up with especially if you work full time as well. I\u2019m slowly learning not to beat myself up about not posting on my blog every week or posting on social media everyday. \u00a0After all we are all only human and have busy lives. But I do understand that if you do all the above and work hard opportunities do and will come up. Sometimes it comes to you but most of the time it\u2019s all about creating your own opportunities, from emailing companies and brands to engaging on social media and networking at events.<\/span><\/p>\n

Go for it, you\u2019ve got nothing to loose!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The travel blogging world can sometimes seem an overwhelming one, especially if you don\u2019t have a huge following on social media. \u00a0In such a competitive industry it is easy to think that brands won\u2019t be interested in working with those who only have a small following. \u00a0But all that is changing with the rise of […]<\/p>\n","protected":false},"author":8,"featured_media":800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos"],"yoast_head":"\nHow to work with brands as a micro-influencer - Traverse Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to work with brands as a micro-influencer - Traverse Blog\" \/>\n<meta property=\"og:description\" content=\"The travel blogging world can sometimes seem an overwhelming one, especially if you don\u2019t have a huge following on social media. \u00a0In such a competitive industry it is easy to think that brands won\u2019t be interested in working with those who only have a small following. \u00a0But all that is changing with the rise of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/\" \/>\n<meta property=\"og:site_name\" content=\"Traverse Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-02T10:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.traverse-events.com\/blog\/wp-content\/uploads\/2018\/10\/Nicola-Dunkinson_Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Dunkinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Dunkinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/\",\"url\":\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/\",\"name\":\"How to work with brands as a micro-influencer - Traverse Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.traverse-events.com\/blog\/#website\"},\"datePublished\":\"2018-10-02T10:58:26+00:00\",\"dateModified\":\"2018-10-02T10:58:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.traverse-events.com\/blog\/#\/schema\/person\/f4d953b56fedf401a671ce5fdaa43e1f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.traverse-events.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to work with brands as a micro-influencer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.traverse-events.com\/blog\/#website\",\"url\":\"https:\/\/www.traverse-events.com\/blog\/\",\"name\":\"Traverse Blog\",\"description\":\"Highlight outstanding digital content and talented content creators\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.traverse-events.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.traverse-events.com\/blog\/#\/schema\/person\/f4d953b56fedf401a671ce5fdaa43e1f\",\"name\":\"Nicola Dunkinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.traverse-events.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64e1c6740720c5f762082e90f1ac3c7b3b08f9a34277a7ef7aaaf267cb0b6fe2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64e1c6740720c5f762082e90f1ac3c7b3b08f9a34277a7ef7aaaf267cb0b6fe2?s=96&d=mm&r=g\",\"caption\":\"Nicola Dunkinson\"},\"description\":\"Nicola blogs about all things travel and lifestyle over at nicoladunkinson.com. She loves exploring the world 48 hours at a time in her part time job as a flight attendant. She has been blogging for six years and focuses on road trips, outdoor adventures, glamping and family travel. Nicola works with a variety of publications online and in print as well as copywriting for travel companies and brands. When she\u2019s not in the air she can be found out on the water on a surfboard or taking her two year old daughter on adventures around the globe.\",\"sameAs\":[\"http:\/\/nicoladunkinson.com\"],\"url\":\"https:\/\/www.traverse-events.com\/blog\/author\/nicoladunkinson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to work with brands as a micro-influencer - Traverse Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/","og_locale":"en_US","og_type":"article","og_title":"How to work with brands as a micro-influencer - Traverse Blog","og_description":"The travel blogging world can sometimes seem an overwhelming one, especially if you don\u2019t have a huge following on social media. \u00a0In such a competitive industry it is easy to think that brands won\u2019t be interested in working with those who only have a small following. \u00a0But all that is changing with the rise of […]","og_url":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/","og_site_name":"Traverse Blog","article_published_time":"2018-10-02T10:58:26+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.traverse-events.com\/blog\/wp-content\/uploads\/2018\/10\/Nicola-Dunkinson_Header.jpg","type":"image\/jpeg"}],"author":"Nicola Dunkinson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nicola Dunkinson","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/","url":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/","name":"How to work with brands as a micro-influencer - Traverse Blog","isPartOf":{"@id":"https:\/\/www.traverse-events.com\/blog\/#website"},"datePublished":"2018-10-02T10:58:26+00:00","dateModified":"2018-10-02T10:58:26+00:00","author":{"@id":"https:\/\/www.traverse-events.com\/blog\/#\/schema\/person\/f4d953b56fedf401a671ce5fdaa43e1f"},"breadcrumb":{"@id":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.traverse-events.com\/blog\/how-tos\/how-to-work-with-brands-as-a-micro-influencer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.traverse-events.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to work with brands as a micro-influencer"}]},{"@type":"WebSite","@id":"https:\/\/www.traverse-events.com\/blog\/#website","url":"https:\/\/www.traverse-events.com\/blog\/","name":"Traverse Blog","description":"Highlight outstanding digital content and talented content creators","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.traverse-events.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.traverse-events.com\/blog\/#\/schema\/person\/f4d953b56fedf401a671ce5fdaa43e1f","name":"Nicola Dunkinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.traverse-events.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64e1c6740720c5f762082e90f1ac3c7b3b08f9a34277a7ef7aaaf267cb0b6fe2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64e1c6740720c5f762082e90f1ac3c7b3b08f9a34277a7ef7aaaf267cb0b6fe2?s=96&d=mm&r=g","caption":"Nicola Dunkinson"},"description":"Nicola blogs about all things travel and lifestyle over at nicoladunkinson.com. She loves exploring the world 48 hours at a time in her part time job as a flight attendant. She has been blogging for six years and focuses on road trips, outdoor adventures, glamping and family travel. Nicola works with a variety of publications online and in print as well as copywriting for travel companies and brands. When she\u2019s not in the air she can be found out on the water on a surfboard or taking her two year old daughter on adventures around the globe.","sameAs":["http:\/\/nicoladunkinson.com"],"url":"https:\/\/www.traverse-events.com\/blog\/author\/nicoladunkinson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/posts\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":9,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/posts\/792\/revisions\/811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.traverse-events.com\/blog\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}