This is a session for anyone who is stuck in that Catch-22 Situation; You want to leave your job and be a full time blogger, but you don’t have time to grow your blog to a point where it supports you financially because you have a full time job – which you can’t leave because it’s taking up all your time. I’ll be talking about strategies to overcome this situation and turn your blog into a profitable business so you can focus on your blog full time.
This session will teach you simple techniques to make your writing sing. It will show you how to put the passion and brilliance of your ideas into words that make other people feel the same way. It will strip the mystique from the writing process and give you practical steps and deliverable results RIGHT NOW.
Writing about food and sharing food content can be fun, but it is so easy to do it badly, and many do. Look at the trouble Martha Stewart got into by sharing terrible food photos on twitter.
Let Niamh show you how you can create better food content.
Get all your filmmaking questions answered by a professional travel filmmaker. Covering everything from planning, shooting and editing, all the way through to youtube optimisation and editing Instagram loop-able video content. Tweet your questions before hand to @travizeo to make sure they get answered. All skill levels welcome.
This session will cover how brands and bloggers can work together on social media marketing. It will cover each major platform and ways to partner on them. Whether your goal is to build brand awareness, generate sales, or promote a campaign message, there are platforms and content that you and bloggers can use to achieve success.
A practical session looking at the why, what and how of turning your blog into a book, including:
Why do it – what are the benefits, how can it help you;
What will it be – content, similarities and differences, finding your story;
How will you do it – exploring the different options for publishing your book;
Level: None specific
I’ll be giving you some quick and easy tips on how to improve your photography, helping you understand what you should do, and what perhaps you shouldn’t do. Also, not everyone is lucky to have the latest DSLR, so I’ll be running through a very large spectrum of cameras, showing you what works better for smartphones and what you can do to get the best out of your bigger camera.
Hopefully if the good weather is with us, we’ll be able to go out and put it all in practice!
Level: None specific
Everyone knows that SEO is important for visibility which leads to traffic to your site but there are debates on what is important – really important. In this session, we’ll go through what elements are important, how to plan around these elements, what you can ignore and what you can’t.
You will walk away with the tools to create a strategy for your site as well as some practical techniques to really push your blog to the next level of visibility, awareness and traffic. This session will suit beginner to intermediate levels and Judith will be available outside the session for questions.
Based on my latest £4,500 2 week e-course launch I’ll give you the formula and take you through every step so your next launch is an absolute success!
Although this session can be taken by all levels, it will help if you are already creating an e-product or are ready to create one.
This session will explore the ways in which bloggers and brands are working together to produce compelling content and campaigns that work for all parties, in the brand-blogger-audience relationship.
Level: Industry/Intermediate/Advanced bloggers
As the scope of influencer marketing grows, understanding the value you bring through your works for a brand should be just as important for the brand as it is to you, the content creator. We might not all have the data scientist DNA in us, but being data driven is crucial when it comes to evaluating collaborations for a stronger partnership and a long term working relationship that is mutually beneficial for all parties, including our audience.
I will be giving an introduction to affiliate marketing – what is it, how it works, the types of travel companies that participate and how bloggers can get involved, moving onto getting started – signing up to affiliate networks, choosing the right brands to match your audience, and choosing the right type of ad.
What you will learn:
Hannah Witton and Laura Bubble will be discussing life as a vlogger, how to run a YouTube channel, tips for beginners and how to create continued engaging videos. As well as this they’ll be fielding questions from the audience about their channels and anything connected to what it is to be a YouTuber and successful on the platform.
Take out the guesswork of audience profiling and build highly accurate personas based on real data
Get this wrong and everything else you try might fail.
By the end of this session, you will walk away knowing:
You will also know how they like to be spoken to.
And you can create content that’s guaranteed to resonate with every one of them.
Tips, techniques and inspiration for getting your creative juices flowing for innovative, personal and creative content for your blog.
For a fledgling blogger, approaching a PR company can be a daunting experience. Your blog is on the up, how do you maximise and showcase the hard work and effort you have already put in? They hold the key to your dream press trip to the white sand beaches of the Maldives or that intrepid exploration through South America. How, oh how, can you be the blogger they choose when you haven’t even met them yet!
Alexandra Delf of Ophir PR and Susan L. Schwartz of Best Bits Worldwide will guide fledgling bloggers through the minefields of that initial pitch, securing key relationships and the big questions of working with PR companies – what to do, what not to do and how to create fantastic material for your blog, have the experience of a lifetime and make sure everyone is happy.