Privacy &
Cookie Policy

Who we are

Traverse Events Limited (“Traverse”, “we”, “us”, “our”) is a company registered in England and Wales. We operate traverse-events.com and related sub-sites including the Traverse 26 event website.

We are the data controller for the personal data collected through this website. If you have any questions about this policy or how we handle your data, please contact us at info@traverse-events.com.

What data we collect and why

Enquiry submissions

When you submit a brand or partnership enquiry through our website, we collect your name, company name and email address. We use this to respond to your enquiry. The legal basis is legitimate interests – you have contacted us and we need your details to reply.

Facebook Pixel

We use the Meta (Facebook) Pixel on this website. This tracking code collects information about your visit – including pages viewed, links clicked and actions taken – and sends it to Meta. We use this data to measure the effectiveness of our advertising and, where you have consented, to show relevant ads to people who have visited our site.

The legal basis for this is your consent. The pixel will only fire if you accept marketing cookies via our cookie notice. Meta’s privacy policy is available at facebook.com/privacy/policy.

Google Analytics

We use Google Analytics to understand how visitors use our website – including which pages are viewed, how long people spend on the site, and where visitors come from. This data is anonymised and aggregated and does not identify you personally. The legal basis is legitimate interests in understanding how our website performs.

Google’s privacy policy is available at policies.google.com/privacy.

Google Search Console

We use Google Search Console to monitor our website’s performance in Google Search. This does not involve the collection of any personal data from website visitors.

How long we keep your data

• Enquiry data – retained for up to 2 years, after which it is deleted unless a business relationship has been established.
• Analytics data – Google Analytics data is retained for 26 months by default.
• Pixel data – Meta retains data in accordance with their own data retention policies.

Who we share your data with

We do not sell your personal data. We share data only with the third party services listed above (Meta, Google) as part of their operation. Each of these services has their own privacy policy and data processing terms.

Your rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at info@traverse-events.com.

Cookie Policy

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, remember preferences, and provide information to website owners.

Strictly necessary cookies

These cookies are required for the website to function and cannot be switched off. They include session and security cookies. No personal data is collected.

Analytics cookies

Marketing cookies

Managing cookies

When you first visit our website you will be shown a cookie notice. You can choose to accept or decline non-essential cookies. You can also manage cookies through your browser settings – note that disabling cookies may affect the functionality of some parts of the website.

For more information visit allaboutcookies.org.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last updated. Continued use of the website after changes are posted constitutes acceptance of the updated policy.