Traverse collaborated with Princess Cruises on three group campaigns and two individual creator trips between through 2022 to produce digital content focusing on promoting the launch post covid cruises as well as showcase the Enchanted, Sky & Discovery Princess ships.
The aim of this campaign was to promote cruising with Princess Cruises and to put cruising at the forefront of UK traveller’s minds for their 2022 holidays and beyond.
There has been a range of content created including blog post, YouTube videos, Instagram Stories, TikToks and lots more.
On the 17 - 24 Sep 2022 we sent 5 content creators to take part in the 5 day campaign, starting From Southampton, Guernsey (St. Peter Port), La Rochelle Bordeaux (LeVerdon), Bilbao, La Coruna and back to Southampton
The aim of this campaign was to promote cruising with Princess Cruises and to put cruising at the forefront of UK traveller’s minds for their 2022 holidays and beyond.
There has been a range of content created including blog post, YouTube videos, Instagram Stories, TikToks and lots more.
On the 17 - 24 Sep 2022 we sent 5 content creators to take part in the 5 day campaign, starting From Southampton, Guernsey (St. Peter Port), La Rochelle Bordeaux (LeVerdon), Bilbao, La Coruna and back to Southampton
