Events and Tips for WTM 2021

November is just around the corner now which means it is almost time for the world’s leading travel trade show – World Travel Market London. Held every year in ExCel, this huge exhibition welcomes thousands of travel industry attendees through the door. What’s more, after the past 18 months we are excited to finally be able to meet with people and connect with those in the industry again.

A couple of years back, we asked our community on Twitter and our Facebook group, to ask you all for your top tips on how to have the most successful WTM possible. Tips range from footwear to pitching yourself to DMOs so make sure to keep reading this collaborative blog post as it’s packed with useful information.

We’d love to hear any of your other suggestions in the comments below! And where can you find Traverse at WTM this year? What events are going on?

Greek National Tourist Office Press Conference

Date: Monday 1st November

Time: 14:00

Venue: ME170

On behalf of the Greek National Tourism Organisation, you’re invited to a press conference at World Travel Market at 2.00 pm with the Greek Minister of Tourism Mr Vassilis Kikilias and Virgin Radio presenter Vassos Alexander.

The minister will outline the tourism trends seen in Greece this year and how they found success with their pandemic plans. Mr Kikilias will also outline new sustainability measures and legislation as well as new openings and developments for 2022.

Vassos Alexander will talk about his Greek heritage, his insights into modern Greek culture and tourism development and how Greece inspires his own passion for running and how he completed one of the world’s longest ultra-marathons – Spartathon which spans 246 km.

Thailand Press Conference

Date: Monday 1st November

Time: 10:45

Venue: South Gallery Room 23The Ministry of Tourism & Sport and Tourism Authority of Thailand (TAT) are hosting a special press conference on Monday 1st November to announce ‘Visit Thailand Year 2022 – a New Chapter’ and provide details of Thailand’s reopening strategy as the Kingdom eases travel restrictions on the same day. Refreshments will be served and a lunchbox will be provided courtesy of TAT and given to you as you exit the press conference. To attend, RSVP to to reserve a seat and complimentary lunchbox.

An evening with CzechTourism

Date: Monday, 1 November

Time: 20:00

Venue: This event is for content creators and the media, and will be taking place at the Old Fountain. You can secure a ticket here – they are free but limited, so do make sure to register.

Pastries at the Sharjah stand, WTM London

Date: Tuesday 2 November

Time: 11:00

Venue: EU500

The event will be announcing some exciting news surrounding luxury hotels in the region and there will be pastries and networking too. Perfect for people who focus on luxury, the Middle East, wellbeing and hotels, but all welcome. Sign up for free here.

Greek Travel Tech Start-Ups Lunch

Date: Tuesday, 2 November

Time: 12:00

Venue: Stand EU1100 – EU1150

Join to travel tech start-ups from the Capsule T Accelerator Program for lunch on Tuesday, 2 November. Lunch and refreshments will be served to all attendees as top travel media mingle with six top Greek start-ups. To attend, RSVP to to confirm your attendance.

Your top networking tips

Thank you to everyone who put forward their top tips, here are just a few of them:

Book your appointments strategically. WTM is huge and going from one section to another can take time, especially if they are located at opposite sides of the Excel. When you are scheduling appointments try to think which areas they are in. For example, keep the morning for meetings in Europe and the afternoon for the ones in Asia. Also, don’t schedule more than two appointments per hour and try to give yourself time to breath in between.

Joanna Davis

 Tell the world you have arrived, tweet and use Instagram through out the day. Use and Check the #WTMLondon from now and throughout the event as it’s a great way to connect with other content creators and may just get you that extra meeting or connection with an exhibitor.

Lisa Picies,

Take a packed lunch and snacks. The queues for the food places are enormous and you pay London prices for everything. Or eat early/late for lunch!

Nikki Turner-Chaplin

 Join the WTM Content Creator group on Facebook! It includes lots of info about on stand events, and advice for newbies.

Roshni Patel

Use it as an opportunity to catch up with connections you’ve already made. It’s one place where you can pretty much guarantee you’ll be able to meet up with PRs and brands rather than spending days arranging meetings at their offices. Oh and wear comfy shoes!

Chloe Gunning, 

Don’t forget to have fun! WTM is a travel show. As much as is about business, it is about travel and having fun. Keep in mind that more than 180 countries are in one place, they are next to each other without any borders, you can travel from country to another, or even from a continent to another continent without taking flight in 3 days. All of these countries try to present their culture. There are various fun activities, new technologies, and great food and drinks. So this is a great opportunity to learn about different countries and having fun.

Mansoureh Farahani 

Follow the event hashtag on twitter to find out about special events. At the end of the last day there are the festivals where some countries showcase their culture, food, and drinks. It’s a fun way to end the event.

Anisa Alhilali

If it is your first WTM and you don’t have much practice pitching brands , don’t feel the need to dive into it straightaway. Have a conversation, be yourself, be nice , be patient, share your passions and also learn, listen what plans the destination or brand has for next year- it has to be a two way conversation and not just about you. WTM is a great place to get a feeling of what direction the travel industry is heading in- accordingly you can develop products or storytelling ideas that might become campaigns in the future. Build those relationships & sooner or later your efforts will bear fruit! Plus as everyone has mentioned here- have fun! 

Kashyap Bhattacharya

Always strategic about which evening events you attend. They’re often spread out across London so you could end up spending most of your night traveling across the city to get between them if you’re not careful. Choosing one or two at the most will allow you to spend quality time at each one.

Julie Falconer, 

WTM can zap the energy out of you after just one day or all three. Create follow up draft emails with your media kits ready to send out to contacts.
Remember that many exhibitors might be staying on in London for several days post WTM for meetings with partners and clients, so don’t rush to send out emails on a Thursday or Friday.
Briefly customise your email, and send out at the start of the next week (Tuesday). We’ve found contacts to be more responsive when we do so.

Eulanda Osagiede

Do your research and know your audience. Before arranging a meeting or even attending one, make sure you’re familiar with the destination, NTO or brand’s objectives and future plans.

Julia Newbound,

 Press conferences are great places for networking both with PRs and local companies. They also give you a great overview of what the destination’s priorities are for the coming year(s), making it easier to customise your pitch.


If you are there a few days, treat WTM as a whole travel experience. Be curious and open minded and independent. If you were unable to set up many appointments, wander the stalls and start up conversations as you would when travelling. Mix your journey up by using cable car, boat, tube and DLR to get to Excel. Accept initiations to the kind of parties and gatherings in the evenings that you might not normally attend. WTM is as much about the chance encounter as it is catching up with contacts. On my first WTM I randomly struck up a conversation with a travel editor sitting next to me and ended up working with him for six years.

Kirstie Pelling

Have a look through the website first and note down the stands of what brands/tourism boards you’re most eager to work with. It’s a big place so you can make sure you see them first!

Jessica Esa

Know what you want and what your value is. Organise meetings with warm and highly relevant contacts then communicate your offering. Quality over quantity, don’t burn out from too many meetings make time to enjoy soaking up the event.

Paul Dow,

My 33rd show. Don’t wear new shoes, carry a spare pair to change into – your feet will welcome the change, up your vitamin C intake a few weeks before and pace yourself.

Nim Singh 

Don’t feel despondent when every other blogger you know seems to be scurrying from pre-arranged meeting to pre-arranged meeting! Opportunities can arise simply from spontaneously approaching representatives on their stands too.

Steve Biggs,   

 Bring a back up charger pack because we all know the battery life of an iPhone is utterly awful! Business cards, always take more than you think you’ll need, I can guarantee you’ll run out in a flash!

Kylie Bawden

If you’re pitching to a brand that has diving, make sure to show up in a full wetsuit, mask and snorkel. They’ll appreciate the effort.
Preparation is key! If you don’t prepare it can be very overwhelming as there are thousands of people there and conference sessions happening in various different areas of the show. Before you come, have an idea of the sessions you want to attend, the people you want to meet and factor in time from getting from A to B (It takes me around 15 mins to get from one end of the hall to the other!). This year we have an amazing new appointment scheduling tool called Connect Me. This allows you to message and arrange meetings with exhibitors before you get there. If you’re approaching an exhibitor’s stand on the day, ask for the PR person as often the sales team will be manning the stand and they may not be the right person to speak to.

Emily Edwards,

Feel the fear and attend anyway – as a newbie to all things Traverse and WTM London last year, I had no idea what I was walking into. But off the back of a recommendation of a fellow content creator, I bought a ticket for Mingle and discovered an incredible new community and made some fantastic connections. Which has worked out very nicely a year later.

Han Talbot,



  • Some great advice guys! Especially from Emily Edwards! With this weather I may just turn up in my wetsuit and dive mask! LOL!
    • Charlotte Binns
      Haha make that a nice thermal wetsuit in this weather now. Did you make it to WTM, if so how did you find it?

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