Just like that, we’ve now landed in 2021 at the dawn of a new year. We know that for many of you a new year means New Year’s resolutions and getting those goals ticked off your list. Perhaps you are trying to grow your Instagram to find more potential clients or to connect with more followers or to be seen by brands to look to partnerships and collaborations in 2021. In this blog post, we will be sharing some top tips from Julie Falconer, better known perhaps as the Instagrammer and blogger A Lady in London. Julie has amassed over 160,000 followers and built a strong online presence.
So, without further ado, here’s some of Julie’s (and Traverse’s) top tips for upping your Instagram game:
Establish your USP
Figure out what your Unique Selling Point is on Instagram. Julie says you need to be recognisable for something, you need to be “the go-to-person for something.” There are a lot of accounts of Instagram that are very similar, so take a while to think about what makes you different and unique? As Julie reminds us, her USP is London, while she covers travel too. If you are an Anglophile or love London, you will keep returning to her page.
Look at your insights, and your stats to understand your audience; where they’re from and what content they are most engaging with.
Have an effective hashtag strategy
Research is important. Hashtags are a brilliant for people to find your content if used correctly. If people are passionate about what you’re sharing, hashtags will help them to discover you.
How do you find the relevant hashtags? Julie’s tips are find Instagrammers in your niche and take note of what ones they are using, check out the Explore tab and keep them relevant and specific to your niche.
Spend time engaging on Instagram yourself
If you are expecting people to spend time commenting and engaging with your work, Julie reminds us then it is important to put the time in to reciprocate this. Dedicate some time to engaging with other accounts you enjoy following, save content that is relevant to you and make sure you always respond to any comments or questions on your posts.
The importance of finding your own style
Your aesthetic is really important, what you offer; not just in terms of subject matter, but in terms of how you edit your images and your style – as this will help you to stand out and be individual.
Create shareable, saveable content
It’s important to make content that your audience are going to save (and share), to help boost engagement. Don’t be afraid to engage with your audience, to ask them and find out what content they enjoy seeing from you; what they find valuable; why they are coming to your page. With the advent of Reels and obviously IGTV why not play around with short form video, to find what works best for you and your followers?
If you found this blog post and videos useful and would like to discover more of her tips, we have a Masterclass dedicated to just that with Julie Falconer herself. Start your 2021 by up-skilling and investing in yourself with ‘How To Crush It On Instagram‘.
Charlotte has been a Marketing Executive for the past year now. Prior to this she spent three years at Bristol University studying English Literature.
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