Privacy Policy
At Traverse Events, we are committed to maintaining the trust and confidence of our visitor to our website. We want our visitors to know that we are not a business that would sell, rent or trade email lists with other companies and businesses for marketing purposes. We’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited condition under which we may disclose it to others and how we keep it secure. So pull up a chair, brew the kettle and read on.
Cookie Policy
We use cookies, pixels and tags (which we shall collectively define as “Cookies”) to make our site work properly. We sometimes place small data files called cookies on your device. Most big websites do this too. More information on the Cookie Law from the ICO website.
What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.
The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.
We use cookies to:
Measure website usage with Google Analytics
We use this software to collect information about how our users use Traverse-Events.com, this helps us to improve the website and information we provide.
Google Analytics itself stores information about:
- Pages you visit on the website
- How long you spend on each page and the website
- How your found the website
- What you click on whilst on the website
We do not collect or store any of your personal information such as name or address etc, we do not identify you via personal information.
Cross platform advertising and user recognition
We also use Cookies provided by Facebook. These Cookies operate in different ways but they are both used in connection with Traverse Events advertising served to a user of the Traverse Events web site on Facebook, the recognition of such users and the devices used by the user to access, Facebook and the Traverse Events web site. Further information on each Cookie is set out in the below.
Facebook Pixel
This Cookie is placed by Facebook. It enables Traverse to measure optimise and build audiences for advertising campaigns served on Facebook. In particular it enables Traverse to see how our users move between devices when accessing the Traverse web site and Facebook, to ensure that Traverse’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Traverse web site. For further information about the Facebook Pixel please see:
https://en-gb.facebook.com/business/help/651294705016616
Google Analytics
This Cookie is placed by Google. It enables Traverse to learn information about our users use of the Traverse web site such as the time of visit, the pages viewed, whether the user has visited before and the web site visited prior to visiting the Traverse web site.
For further information about Google Analytics please see:
https://www.google.com/policies/technologies/types/
Turn Cookies Off
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.
Most of our cookies expire within 30 days, although our analytics cookies may persist for a year.
Newsletters/Mailing Lists
We collect personal information as part of the registration process for our monthly newsletter. We use that information to tell you about the stuff you’ve asked us to tell you about, to contact you if we need to obtain or provide additional information and sometimes to check that our records are right and that you are satisfied. We do not rent or trade email lists with other organisations and businesses.
We also collect personal information when people register for our events or online services and products. We use this information to keep you up to date with an event/product or service and to keep you informed with any changes or updates. We may also provide you with additional information about upcoming events/products and services that you maybe interested in.
We use MailChimp and Aweber, third-party providers to deliver our newsletter and emails. We gather various statistics around email opening and clicks using the tool to help us monitor and improve our newsletter. You can read more about MailChimp and it’s privacy notice here. You can also unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing our team at info@traverse-events.com
Ticketing Data
When you purchase a ticket or register for an event online for Traverse Events, we store your name, address, email, contact number and data relevant to your blog/website with ticketing website, EventBrite. Please be assured that we do not share your personal details with any other company without your consent. We use the information to produce name badges for our events and also to give us an idea of the age, demographics and the focus of blog/website niches of our attendees. This anonymised personal information consisting of the age, demographics, types of blogs and niches maybe used in reporting about the event, to analyse our audience and ticket sales. Rest assured we do not however share names, addresses, emails and contact numbers with any organisations and businesses.
Third Party Organisations
Many of our events are presented in partnership with other companies or organisations such as Destination Marketing Organisations (DMOs) and brands. We let them know about your booking and share your name, blog, social media channels and contact details with them but they can not contact you unless you select the email option “I would like to hear more about events, news and offers from companies/organisation hosting the event I have registered for” or unless it is necessary for the organisation of the event. We will not share sensitive information or your payment details.
You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at info@travers-events.com.
We intend to review our privacy policy in six months time to ensure it’s relevant and as up to date as possible. Our current privacy policy was last updated 17th May 2020.
