How To Turn Your Visitors Into Loyal Followers
Your success as a blogger is determined by your audience. Are they engaging with your content? Do they listen to your advice? Sabina will share her evergreen strategy for building a thriving community and keeping your followers coming back.
Her three-part formula works on both your blog and social media platforms, independently of any annoying algorithm changes. By the end of this session you will have a clearer idea of what makes your blog unique and actionable tips on how to improve your content.
How to use live video to amplify your travel content
This session will discuss the major platforms for live video and the benefits of going live. We will discuss different ways to build your audience and learn several easy on-camera tips to help you be more comfortable on camera.
During the hour we will take a look at: how to come up with content ideas, how to repurpose your content, and the basic equipment every live broadcaster should use for a good looking video.
Balancing Profit with Principles
Working as a writer, influencer or both in travel and lifestyle can co-exist with taking a stand for what you care about.
Here are some considerations for how to be smart about building a business that is in line with issues you care about in the world. We’ll also share some examples for how we have done this with LGBTQ travel and solo female travel Tribes at Trip.com.
How To Take Epic Photos
Tom will be talking about the work that goes into his dramatic landscape and adventure photos.
He will discuss how you can get more out of your own photos, from prepping and planning before you to travel, to how to capture images in the best light on the day and a little about post production.
How to Establish a Professional Brand (and Business) from Day One
You obsess about how much to charge for a banner, advertising, and media trip but have you stopped to consider how much your blog looks like it’s worth?
Professionalism can land you that big gig before your reach hits the masses. Learn how to establish a professional brand from day one including website design, who to hire vs when to DIY, and understanding the benefits of having a USP (unique selling point).
How to monetise your Instagram account
This session will focus on how to generate income from your Instagram account. From sponsored posts to affiliates, we will cover a variety of monetisation strategies for influencers.
Additionally, we will go over best practices, how to create effective sponsored content, and the ever-important question of pricing. You will leave knowing which methods of monetisation are the best fit for your Instagram account and how to ensure that your efforts and partnerships are successful.
Top 12 Tips for a Better SEO Life
If you’ve been wondering what to tackle with your business or blog first, these tips will help you focus your efforts in the right places off the bat.
With an eye on the right places to focus your efforts, this session will help you create a checklist for your company website or blog. You will gain actionable insights into common issues and get direct recommendations around what actually changes your visibility from an expert.
Advanced Video Editing Workshop
Advanced Video Editing with Greg Brand. This session will be all about taking your video edits to the next level. Greg will talk about and show examples of editing workflows, colour correction, colour grading and exporting your videos to make sure they look their very best online.
All skill levels are welcome, but this will be suited to premiere pro editors who already know their way around the program.
YouTube Panel
YouTuber’s Hannah Witton and Laura Bubble will be answering questions from the audience with this YouTube question and answer session.
How to work with brands and negotiate
Have you had your first commercial approach from a brand but not sure if the fee they are offering fits with the amount of content they require? Unsure of pushing back and negotiating for fear of losing the opportunity?
This session is designed to give you tools and tips on how to work commercially with brands and negotiate contract terms. Whether you’re new to blogger or having being doing it for years this session should give you some insider tips and tricks.
How to create successful professional partnerships based on the written word
A session that demonstrates not only why good writing underpins good partnerships but also how, using real life case studies from successful campaigns.
Covers:
- pitching
- hashtags
- the forgotten words: captions, titles, tweets
- the creative: poetry partnerships
- blog posts
- eBooks
Bloggers
Instant techniques to improve your way with words and get paid for your work.
Industry
Creative ideas on using the written word in your next partnership with content providers.
How To Be Prepared When Pitching To An Airline
This session will give the attendees a lay of the airline business landscape with a view to ensuring you have the right information when pitching to an airline. The talk will cover the following areas:
A short overview of Airline Alliances
- A review of the airline manufacturers and aircraft types
- How to find out what the airlines are promoting
- How to find airline routes
- Where/How to find airline contacts
- How to keep abreast of airline news
- Sample proposal
MINI SESSIONS & MASTERCLASSES
How to Successfully Pitch To Editors!
For a business (or blog) to promote their product/service, they’ll often want to drum up some publicity by means of editorial coverage – either on a website or in a magazine.
I will be outlining the best ways of doing this (how to grab an editor’s attention), along with the big no-nos that editors can’t stand. I’d offer practical examples of how bloggers can approach editors, get published and get them coming back for more.
Contracts and Agreements for Travel Bloggers
A session on the basics of what forms an agreement between two contracting parties and how bloggers can better protect themselves.
Creative CRM on a budget
Having specialised in CRM in the creative industries my session focuses on how to achieve effective CRM (from email newsletters to customer surveys) on a shoe string budget!
Going Live – Reaching Your Followers
Live Social Media. Instagram and Facebook Live – the best way to connect with your audience. The difference between the two.
How to prepare. To script or not to script? Using social media to leverage it. Etiquette. Benefit. Follow up with followers.
SPONSORS
