With one of the most exciting weeks in the calendar taking place next week, we wanted to share with you what Traverse will be up to during World Travel Market, running from Monday 5 November to Wednesday 7 November.
As an official partner for the Digital Influencer sessions at WTM, Traverse will be hosting some exciting seminars this year. We would love to see many of you there, so here’s where and when they will be taking place:
‘How Caribbean islands can work with influencers (A Case Study with Antigua Barbuda)’
Monday 5 November (14:45 – 15:45) – Americas Inspiration Zone – LA360
Our very first sessions will be with the Antigua and Barbuda Tourism Authority and Brighter Group as we take a look back at the hugely successful #LoveAntiguaBarbuda Elite Influencer Conference that took place earlier this year in May. You’ll hear from the Antigua and Barbuda Tourism Authority CEO; Colin C. James who will talk about the special campaign as well as hearing from Amy Skelding from Brighter Group about how the Caribbean islands can best connect with digital influencers and content creators in 2019 and beyond.
‘Which influencer platform is right for me and why I shouldn’t put all my eggs in one basket’
Tuesday 6 November (10:15 – 11:00) – Europe Inspiration Zone – EU80
Blogs, YouTube, Instagram, these are just three of the platforms available when it comes to working with online content creators and influencers. But which is the best for you? Michael Ball; co-founder of Traverse and Mollie from Where’s Mollie will discuss at the advantages and disadvantages of each one as well as look at ways to use multiple platforms for an effective influencer campaign. This session will be moderated by Macca Sherifi from An Adventurous World.
‘The next two years of influencer platforms’
Tuesday 6 November (11:00 – 11:45) – Europe Inspiration Zone – EU80
There is no doubt that platforms such as YouTube and Instagram are constantly changing, along with new platforms popping up and disappearing on a seemingly weekly basis. During this session we have invited Marko and Alex Ayling aka the Vagabrothers to discuss the direction that online content creating platforms and social media are heading in the next few years and how brands and destinations can be best prepared.
‘Why quality is still the king of content’
Wednesday 7 November (12:00 – 12:45) –WTM Global Stage – AS1350
During this session the Managing Director of G Adventures; Brian Young will be exploring how the creation of quality content online and on social media platforms can engage audiences and drive them to make bookings. We will also look at why high quality remains the best bet when it comes to influencer strategy with an input from a filmmaker and blogger; Steve Hänischbe.
‘Working with Influencers – getting the most from what you have to offer’
Wednesday 7 November (12:45 – 13:30) – WTM Global Stage – AS1350
Have you ever thought about whether you’re utilising everything at your disposal when it comes to working with content creators? Hotels are more than a bed and a pool, airlines are not just a seat and a meal. And that’s exactly why for this session, Julie Falconer from A Lady in London and Kash Bhattacharya from Budget Traveller will be discussing how to effectively use what you have to show the authenticity of your product offering when it comes to working with content creators. Showing the importance of selling the experience not just the product.
As you can see, the Traverse team will be very busy running seminars during the three day exhibition, as well as running around attending meetings, on stand events and networking. Additionally to that, we’re also hosting our annual Traverse Mingle on Friday 2 November at the wonderful Royal Star in East London. As well as the Mingle, we will also be hosting a Traverse ‘Happy Hour’ on Tuesday 6 November at the Sama Bankside.
Please note, tickets for Traverse Mingle and Traverse Social are now sold out. You must have have a valid ticket to attend either of the social events.
Whether this is your first time experiencing the excitement of WTM or if you’ve lost count of how many times you’ve attended, we’ve created some awesome content to help you through. So if you’d like some last minute tips of how to prepare for WTM then make sure to check out our blog posts below:
- How to make the most of the social side of World Travel Market
- 25 Tips for World Travel Market London
We also recently caught up with Paul Ferrugia from Global Help Swap to chat about conquering WTM as an influencer. Check out our Season 2; Episode 3 of #TraverseTalks to find out more.
Have you been to World Travel Market London before? If, so we’d love to know how many you’ve been too. If you’re a newbie and this will be your first time, let us know!
Anastazja is the Marketings & Events Executive at Traverse, as well as a part time travel and lifestyle blogger at anastazjasadventures.com where she writes all about her micro-adventures. Loves a cuppa and a good chit-chat.
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