SESSIONS

Find all the details of our conference sessions at Traverse 21

SATURDAY

How To Get The Best Out Of Travel PRs: The Things I Wish All Content Creators Knew

Sat 10:30am - 11:30am
ROOM 1

Fiona Anderson

GEC PR Travel and Lifestyle Company Director, Fiona Anderson, shares her top tips on how content creators can get the most out of their working relationships with travel PRs.
Fiona Anderson Profile
Social Media
Gavin Ramjaun
Social Media

Presenting and confidence on camera, and journalistic tips for content ideas

Sat 10:30am - 11:30am
ROOM 2

Gavin Ramjaun

Running basics and advanced methods for presenting on cameras, confidence to present, tips on what to present, practical guidelines to be self-starting in online video, vlogging and presentation.

The Era of the Independent Creator

Sat 10:30am - 11:30am
ROOM 3

Paul Bakaus from Google

Burn out, lack of time & passive income, the inability to convert followers to paying fans, and control & ownership over their content & audience.

If that sounds familiar, you're probably a content creator. Here's a secret: You don't need to wait for the metaverse or web3 to reclaim your life & agenda. Beyond simple ""link in bio"" pages, the web is alive and well, and a great web presence can seriously accelerate your business.

Come learn how, and why creators of all levels build their own websites to regain direct control over the relationship with their audience, all while monetizing their content in new and exciting ways.
Paul Bakaus profile
Social Media

From Zero to Hero

Sat 12:00 - 13:00
ROOM 1

Ashlee Major-Moss

A deep drive into how Ashlee pivoted her career as an interior designer into a Travel content creator during a global Pandemic.

An open discussion and tips on how to continue to grow your platform, secure paid brand deals, and how Ashlee has managed to make each trip lucrative even if they’re not sponsored.

How to scale your blog into a business that runs itself

Sat 12:00pm - 13:00pm
ROOM 2

Stevie Haughey

In this session Stevie will take you through the process of scaling your blog into a business covering topics such as structuring your business and the roles within the company,  revenue streams, traffic sources, events and business resources, useful tools.

If you're looking to take your blog to the next level, Stevie's session will give you a real life example of how it can be done.
Kate McWilliams profile
Social Media

Destination tourism strategies: how content creation will feed into tourism recovery and the buzz topics for 2022

Sat 12:00pm - 1:30pm
FESTIVAL STAGE

Kate McWilliams

During the pandemic, travel promotional strategies were thrown in the air as destinations and travel marketing professional grappled with border closures, national lock-downs and an almost complete shutdown for international travel.

As travel reopens, destinations are now looking to do things differently. Success is no longer about tourism growth and destinations are ripping up the rule book.

The pandemic has become a catalyst for radical change. So looking forward to 2022, how will content creation feed into the overall tourism recovery and what will be the buzz topics.

Video Editing - Keep Your Audience Engaged

Sat 2:30pm - 3:30pm
ROOM 1

Karl Watson

Karl creates 45 min - 1 hour long films for his YouTube channel. In this session he'll break down how he edits them to keep the audience engaged.

Whether you're creating shorter vlogs or long-form content, the same rules apply, and Karl will teach you the tips and tricks to stop your viewers from clicking away. 
karl watson profile
Social Media

How To Create Stunning Food Photography: Tips, Tricks & Useful Tools

Sat 2:30pm - 3:30pm
ROOM 2

Georgia Grundy

My session will provide you with creative and technical know-how for creating professional looking food photography at home. Food is a huge part of travel and something we can take home with us.

I'd love to teach you how to plate up and style food for the camera, without having to fork out on extra equipment. I'll be sharing some top tips, tricks and useful tools along the way. 

How to be a Better Writer

Sat 2:30pm - 3:30pm
ROOM 3

Max Hartshorne

Your social media and videos rock, you have lots of followers...but the harder part is all of the content you need. Good writing is a muscle, you have to practice at it, and this session will provide great examples of the best travel writing.

After decades as an editor, I know what works and what doesn't and this session will inspire you to put in the time and the energy to approach your next press trip like a boss. Learn what makes a great story and what powers up the world's best travel writers, and what to avoid when you write your next travel article.
Max Hartshorne headshot
Social Media

SEO and Google Algorithm Q&A

Sat 2:30pm - 3:00pm
FESTIVAL STAGE

Judith Lewis

Judith has 25+ years of search marketing expertise; so ask her your burning questions about Google's algorithm, does speed really matter, what is the one thing she does for all her clients, or anything at all from the best way to do keyword research to whether javascript rendering happens on Google's side after the GET.

Technical or not, Judith can handle all your questions during this AMA session.

Everything you need to know about TikTok

Sat 4:30pm - 5:30pm
ROOM 1

Laura Bubble

This session would cover all aspects of TikTok for beginners and advanced users.

Laura will tackle the basics of using the app (content creation, hashtags, growth) as well as areas of interest for advanced users.

She will also cover how to grow a brand, whether individual or company, and incorporate other social media platforms into this brand growth.

And lastly, she will talk about the recent TikTok developments as well as the algorithm for users to get a greater understanding of the app.
Laura Bubble
Social Media
michael tomas profile
Social Media

Planning, Location Scouting & Shooting (Part 2)

Sat 4:30pm - 5:30pm
ROOM 2

Michael Tomas

In this two part session (workshop and outdoor shoot) you will first learn how to research and find the most visually inspiring locations when visiting a destination, from planning tips to scouting your chosen spots.

Following on, in the practical experience, you will learn how to put your own spin or creative angles to viral and selling compositions to make your work stand out above the rest.
travel beans - emma and alex
karl watson profile

Beginner Tips and Tricks for YouTube

Sat 4:30pm - 6:00pm
FESTIVAL STAGE

Karl Watson & Travel Beans

Grab your laptop and a drink and come chat with Alex, Emma, and Karl as they discuss beginner tips and tricks for YouTube.

In this informal Q&A you will learn where to start in order to grow a successful YouTube channel.

By the end of the session, you will have a good insight into the workflow, editing process, and the equipment needed to make your own great videos.

SUNDAY

How to pitch yourself and your blog: tips on how to build your brand and getting better results

Sun 10:00am - 1:00pm
ROOM 1

Kash Bhattacharya

You tell great stories. Have good ideas for content. You are pretty damn good at taking photographs. Also good at the boring important stuff like SEO. Good news is you’ve won half your battle. However, when it comes to pitching and presenting your ideas, you always seem to struggle.

There are so many ridiculously talented writers and bloggers out there? Why should brands work with you? Sounds like you? Then this workshop is for you. In this session you will learn How can you create a personal brand and blog identity that makes brands want to work with you? How do you identify brands that might work with you? Which brands should you pitch to? How do you find the right person to speak to? What constitutes a good pitch? How do you create a blog that creates value, stays relevant even in the worst crisis in living memory?

Find all the answers to this and more in my Traverse21 session in Mallorca. I’m going to distill all my best tips , experience from my 12 year blogging career.

Plus, we have a few other surprises for you in store for this workshop where all participants will have a surprise cool gift that will 100% recharge your blog and your personal brand &.... the chance to pitch for a cool storytelling project involving one of my favourite travel brands."

Adobe premiere 101

Sun 10:00am - 11:00am
ROOM 3

Mandy Celine

Ever opened Premiere Pro, found it crazy overwhelming and closed the app?

Well Mandy will take you through:
- the interfaces/workspaces and tools
- how to build your own timeline
- pick up some shortcuts
- basic colour grading
- essential sound panel
- essential graphics panel
- captioning
- auto reframe
mandy celine profile
Social Media

How to make a BIG income with a small blog

Sun 10:00am - 11:30am
FESTIVAL STAGE

Leanne Scott

Learn powerful affiliate marketing strategies to help you earn a full-time income without thousands of followers or oodles of page views. Instead, tap into the small blog superpower you probably didn't even realize you had!

From Concept to Video: Mastering the jigsaw puzzle of storytelling

Sun 11:30am - 12:30pm
ROOM 2

Samuel Davies

Creating a video from scratch can feel daunting, but let’s simplify it. You will learn storytelling and production tools to apply to any job that comes your way so you have the ability to form a powerful and engaging story no matter what you are working with.

Sometimes you have the pieces but don’t really know what to do with them, it can feel like a jigsaw puzzle without the reference picture. Sam has been delivering high end films for world leading brands for the last 7 years, let his experience guide you in crafting next level content.
Samuel Headshot - Samuel Davies
Social Media
Paul Bakaus profile
Social Media

From Burnout To Sustainability

Sun 11:30am - 13:00pm
FESTIVAL STAGE

Paul Bakaus from Google

Come along for an informal chat with the Google team to learn more about how to go from a creator to a business owner.

We will also touch on a variety of topics such as how to achieve everything with the web as well as how to avoid burn out as a creator.

Money Talks: Achieving a Sustainable Income

Sun 2:00pm - 3:00pm
ROOM 1

Cory Varga

Covid-19 has taught us the importance of having a blog that can produce a sustainable income even in the darkest of times.

How can we establish our blogs as definitive businesses, with the right structure? In this session, we want to teach you how to lawyer up and read your contracts before signing them, but also how to be financially sound and literate.

Plus, a bonus tip on how to save up for rainy days, so your business can withstand any future financial constraints.
cory varga profile
Social Media
travel beans - emma and alex
Social Media

Understanding the YouTube Algorithm & Making It Work For You

Sun 2:00pm - 3:00pm
ROOM 2

Alex & Emma - Travel Beans

We will show you how we doubled our channel size from 50k - 100k subscribes during the pandemic all due to learning the YouTube algorithm & making it work for us.

The session will be an in depth look into the importance of the YouTube algorithm, how it works, the key areas to focus on and how you can manipulate it to work for you and your content.

With a few tweaks and a better understanding, you can be see an increase in your traffic and start growing straight away without compromising the quality & purpose of your content. 
phil Ammon profile
michael tomas profile

Copyright and Footage Pricing Q&A

Sun 2:00pm - 3:30pm
FESTIVAL STAGE

Philipp Ammon and Michal Tomas

Join Philipp and Michal for a conversation on how to make the most out of your visual content.

The Q&A will cover topics from using your work to make some extra money with stock photography/footage to negotiating fees with brands and agencies who want to use your work.

Michal and Philipp will share their own experiences from working in the media industry to help brands and content creators in the travel sector better understand the complexities of copyright and image licensing.

Mastering Blogging SEO 

Sun 3:30pm - 4:30pm
ROOM 1

Judith Lewis

Whether a Wordpress novice or ninja, this session will cover the latest changes to the way Google works, the essentials to ranking well, and how BERT, MUM and RankBrain will change how Google uses your blog information - plus how to ensure better rankings. 

Going Local: How to Leverage the Power of Local Travel Content

Sun 3:30pm - 4:30pm
ROOM 2

Julie Falconer

In this session, you'll learn how to produce the best travel content for your destination, what subjects work well, how to work with local partners, and how to leverage your location to achieve your goals.

Whether you want to pivot to a local focus or just produce more content when you're at home, you'll come away with practical tips and ideas for how you can make the most of your time in your own city, town, or region.
Julie Falconer
Social Media
phil Ammon profile
Social Media

Profile Photo Session and Workshop

Philipp Ammon

Please Note: Booking Required (Midweek experience)

Join Philipp on a short walk around Palma to have a professional portrait taken of you for your social profiles and personal branding.

This is a bonus option for anybody attending Kash Bhattacharya’s brand building workshop on Sunday morning, ideal for beginner and intermediate level creators looking to improve theory personal branding.