How Digital Influencers/ Bloggers can get the most from World Travel Market
Are you planning on attending World Travel Market London 2017?
If the answer is yes, then make sure you take full advantage of the most important gathering of the travel industry. With 51, 500 participants and 5, 000 exhibitors, WTM London offers unrivalled business opportunities for digital influencers.
WTM Portfolio Press & PR Manager Paul Nelson will talk you through all the benefits of WTM London for digital influencers from three-day access, everything the press centre has to offer, arranging meetings with exhibitors and the hugely successful and much sort after WTM Digital Influencers Speed Networking.
Virtual Reality, Is It For Real?
VR (& 360 video) is the the big topic on the tech world’s lips. But how is it going to impact you and how can you start to utilise it.
Rock IG Stories & Make the Client Happy
Instagram stories and Snapchat have stolen a lot of our attention lately…Petra will teach you how to use these channels to achieve your goals & make meaningful connections to your audience as well as how to use them for business.
Travel Video Q&A
Travel Video Q&A with Greg Brand. Whether you’re a seasoned pro or still need to purchase your first camera, Greg will answer every question you can throw at him.
It’s a good idea to get your questions in early, so feel free to tweet them to @travizeo with the hashtag #Traverse17.
Affiliate Marketing 101
In this session Mary Ellen will discuss how you can monetise your blog through affiliate marketing. This is perfect for anyone who is monetising their site or anyone who wants to find out more about affiliate marketing.
The session will cover top monetisation tips including sponsored posts and creatives as well as how affilinet can help facilitate this. She will also share success stories such as becoming an influencer for a brand.
Speaker
Mary Ellen
Type:
Brand Session
Beginner
Advanced
PR yourself and your Blog – how to stand out through content and connections
For both the fledging or experienced blogger, approaching a PR company can be a daunting experience. Understand how PR works and how you can make it work for you and your blog.
How do you maximise and showcase the hard work and effort you’ve already put in – show them you are more than just your media kit.
Time to build those connections to show what you really can create – ensure better opportunities and a wider, more diverse range of content making the PRs, your readers and yourself happy.
Worth Bringing: Your notebooks as this session has lots of practical advice. It’s also worth bringing your media kit along if you’re looking for feedback.
How to gain followers on Instagram without losing yourself
In the (virtual) world of social media, where everything seems to center around gaining followers and likes, maintaining integrity and staying true to yourself is no easy feat.
In this session, Nicola will talk about her own blogging journey and the story of how her travel blog, Polkadot Passport, grew to having over 200,000 Instagram followers.
Nicola will share her knowledge on building a loyal fan base and will address the importance of developing and staying true to your own brand. She will also go through practical ways to develop a unique visual style and improve your photography skills.
Money Making Game Changers
Once you’ve been blogging for a while you may be offered amazing opportunities to review products, attend events and even travel around the world. This is one of the highlights of being a blogger but free holidays don’t pay the bills.
Bloggers need a long-term strategy to ensure they’re being paid for the work they do, whether it’s reviewing a lipstick, developing a recipe or staying at a luxury Caribbean resort!
I’ll be sharing tips and strategies to turn little opportunities into big money makers. I’ll use a lot of my own examples to show different ways I’ve turned a simple press release into a bigger, well paid project.
How to get your book published
Learn all the steps involved in getting your book published.
If, as the old adage says, everyone has a book in them…surely it shouldn’t be so ridiculously tricky to get a book published!
In this session with Amy Baker, author of ‘Miss-Adventures: A Tale of Ignoring Life Advice While Backpacking Around South America’, Amy will talk you through every step involved in getting your book on the shelves, from tips on how to organise your time and your ideas, to how to find an agent, and how to hone the perfect pitch.
Lessons learnt from 8 years of being a professional travel blogger
To celebrate his 8th year of blogging professionally, National Geographic Traveller’s Blogger of the Year, Kash Bhattacharya will share with the audience the 10 lessons he has learnt from his life as a professional travel blogger.
He’ll talk frankly about what has worked and what hasn’t worked for him. Kash wants participants attending to share at least one lesson learnt from their life as a blogger.
He’s looking forward to an interactive, open session of sharing personal insights and knowledge.
Disruptive Photography- the instagrammers doing things differently
How do you stand out on a platform with 600 million monthly users? You disrupt the norm. Instagrammer @paperboyo will be explaining how his own creative style of photography quickly earned him a highly engaged following on the platform.
He’ll also be sharing work and insights from some of his favourite creators who are catching the attention of brands and users.
If you’re getting bored of downward gazes, bikini shots and mirror selfies then this talk will re-ignite your love for creativity and photography.
SEO – what you need to know in an increasingly visual world
This talk is about the hows, whys, whens and trends in influencer marketing.
How to value and monetise your influence in a competitive and fragmented environment. With case-studies and insights from both brands and influencers.
“Money Too Tight To Mention” – Monetizing Your YouTube Channel
Money too Tight to Mention’ panel discussion is about 4 YouTube vloggers stories and how they have monetized their social media platforms particularly their YouTube channel.
Members of the panel:
Breeny Lee – https://www.youtube.com/user/BreenyLee
Rioch Edwards- Brown – www.soyouwannabeintv.com
Ronke Lawal – http://www.ariatupublicrelations.com/
Joy Phido – www.worldofbraiding.com
Created & Organised by City Steps Guided Tours & Royal Ascot Ladies Day Tours buff.ly/2ogFwV4
Type:
Panel
Beginner
Advanced
Industry
MINI SESSIONS & MASTERCLASSES
Getting out of auto: A session on getting out of auto and into manual on your camera
The aim of this session is to get you out of auto and into manual mode on your camera.
In it I’ll go over aperture, ISO and shutter speed, landscape photography vs portrait photography, the rules of photography (and why it’s important to break these), and how to find your style.
Leveraging your reach as an influencer
Often, influencers only think of their reach as their audiences on their Twitter, Instagram or Facebook platforms. However, you can leverage your reach hugely, if you begin to work with other platforms and digital print publications.
This is also a great up-sell when talking to brands or tourism boards. From getting your work published on Lonely Planet, to getting photography promoted by GoPro, there are many ways that influencers could be leveraging their reach in a much more impactful way (and making money).
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