World Travel Market London 2017
While WTM runs from 6 – 8 November this year, the ‘WTM period’ actually goes a fair bit longer. This year looks to be an especially busy one, so we thought we’d do a quick summary of what Traverse is up to at and around the event, as well as try and round up all of the social events that are relevant to digital influencers and those that work with them.
Check out WTM’s video about why London is the perfect location and also our own video with WTM’s Paul Nelson sharing tips about how to get the most out of the event.
Traverse Mingle
For the fifth year in a row, we’ll be holding Traverse Mingle on the Friday before WTM. This year’s event is already a sell-out, taking place at WeWork Waterhouse Square as the evening gets a fresh feel. Expect lots of fun, games, drinks food and networking. You can register for the waitlist now, with tickets costing £10 and all profits going to the fantastic Hackney Pirates charity.
Evening Influencer Events at WTM
World Travel Market has a whole host of evening events, so many in fact that it’s sometimes difficult to keep track. Thankfully, we’ve put together all the details of influencer events below so you’ve got a quick overview.
Overview
Event Details
Event | Date | Time | Location | Notes | Link |
---|---|---|---|---|---|
#TraverseMingle | Friday 3 November | 2000 – 2300 | WeWork Waterhouse Square | Tickets £10 for charity | www.traverse-events.com/announcing-this-years-pre-wtm-traverse-mingle/ |
Rotterdam and Traverse 18 Drinks | Monday 6 November | 1830 – 2030 | De Hems, Soho | Influencers only | https://www.facebook.com/events/373573286409615/ |
Carribean Evening | Monday 6 November | 1800 – 2000 | The Fox, ExCel | Invite only | |
Travel Massive | Monday 6 November | 1900 – 2300 | Foundation Bar, Covent Garden | You must be a Travel Massive member | https://travelmassive.com/events/2017/11/travel-massive-world-travel-market-2017 |
Twenty Ten – Clink Hostel Party | Tuesday 7 November | 1900 – 0200 | Clink78, Kings Cross | Register for free on Eventbrite | https://www.eventbrite.co.uk/e/twenty-ten-party-tickets-37838149925 |
Lonely Planet Drinks | Tuesday 7 November | 1830 – 2130 | Hiver Beers & Taproom | Invitation only | |
Table Football World Cup | Wednesday 8 November | 1800 – 2300 | Bar Kick, Shoreditch | Invitation only | |
Final WTM Party | Wednesday 8 November | 2000 – | Café Royale | Invitation only | |
Heart of London Christmas Tour and Party | Tuesday 14 November | 1600 – 2100 (party from 1900) | W Hotel, Leicester Square | Invitation only, for Instagrammers | Email info@traverse-events.com for more info |
Travel Blogger Meetup with Holiday Extras | Friday 17 November | 1800 – 2100 | Balie Ballerson, Shoreditch | For travel bloggers with 8k followers or more on a social channel | https://www.facebook.com/events/362149264242228/?fref=gc&dti=1388995484676308&hc_location=ufi |
Traverse Seminars at WTM
For the third year, Traverse will be holding series of seminars at WTM London all around hot topics in digital influence. Following 2016 when all the Traverse sessions were at maximum capacity, this year’s seminars have been moved to the 500 person Global Stage. Details of each seminar are below.
Monday 6 November
1200 – 1330
When is a Follower Not a Follower?
Authentic numbers, how to spot the gamers and what you can do about it?
Speakers and panel
Michael Ball – Traverse
Julie Falconer – A Lady in London
Jordan Simons – Life of Jord
Kylie Bawden – Daisy Chain Communications
Tuesday 7 November
1430 – 1530
Beyond Simple Outreach
The different ways to work with influencers to get the most bang for your buck.
Speakers and panel
Emily Leary – A Mummy Too
Kgomosto Ramothea – South Africa Tourism
Tuesday 7 November
1530 – 1630
Diversify or Die
The importance of a varying your outreach strategy as an influencer and brand.
Speakers and panel
Macca Sherifi – An Adventurous World
Barry Johnston – Gosh PR
Joe Allam – Joe Allam
Wednesday 8 November
0900 – 1030
WTM Digital Influencer Speed Networking
Global Stage Networking Area
As always with WTM London, the social and networking events make up a huge part of the week. Starting with Mingle, they carry on through WTM, with events in the days and evenings at The ExCel and across London. We have tried to include as many of the evening events that are relevant for travel influencers up until 17 November, for those sticking around for a few weeks.
Phew, so that’s all the basic information that we think you need to enjoy World Travel Market this year! Well see you all there!
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