World Travel Market London 2017

While WTM runs from 6 – 8 November this year, the ‘WTM period’ actually goes a fair bit longer. This year looks to be an especially busy one, so we thought we’d do a quick summary of what Traverse is up to at and around the event, as well as try and round up all of the social events that are relevant to digital influencers and those that work with them.


Check out WTM’s video about why London is the perfect location and also our own video with WTM’s Paul Nelson sharing tips about how to get the most out of the event.



Traverse Mingle

For the fifth year in a row, we’ll be holding Traverse Mingle on the Friday before WTM. This year’s event is already a sell-out, taking place at WeWork Waterhouse Square as the evening gets a fresh feel. Expect lots of fun, games, drinks food and networking. You can register for the waitlist now, with tickets costing £10 and all profits going to the fantastic Hackney Pirates charity.


Evening Influencer Events at WTM

World Travel Market has a whole host of evening events, so many in fact that it’s sometimes difficult to keep track. Thankfully, we’ve put together all the details of influencer events below so you’ve got a quick overview.



Event Details

Event Date Time Location Notes Link
#TraverseMingle Friday 3 November 2000 – 2300 WeWork Waterhouse Square Tickets £10 for charity
Rotterdam and Traverse 18 Drinks Monday 6 November 1830 – 2030 De Hems, Soho Influencers only
Carribean Evening Monday 6 November 1800 – 2000 The Fox, ExCel Invite only  
Travel Massive Monday 6 November 1900 – 2300 Foundation Bar, Covent Garden You must be a Travel Massive member
Twenty Ten – Clink Hostel Party Tuesday 7 November 1900 – 0200 Clink78, Kings Cross Register for free on Eventbrite
Lonely Planet Drinks Tuesday 7 November 1830 – 2130 Hiver Beers & Taproom Invitation only  
Table Football World Cup Wednesday 8 November 1800 – 2300 Bar Kick, Shoreditch Invitation only  
Final WTM Party Wednesday 8 November 2000 – Café Royale Invitation only  
Heart of London Christmas Tour and Party Tuesday 14 November 1600 – 2100 (party from 1900) W Hotel, Leicester Square Invitation only, for Instagrammers Email for more info
Travel Blogger Meetup with Holiday Extras Friday 17 November 1800 – 2100 Balie Ballerson, Shoreditch For travel bloggers with 8k followers or more on a social channel


Traverse Seminars at WTM

For the third year, Traverse will be holding series of seminars at WTM London all around hot topics in digital influence. Following 2016 when all the Traverse sessions were at maximum capacity, this year’s seminars have been moved to the 500 person Global Stage. Details of each seminar are below.


Monday 6 November

1200 – 1330

When is a Follower Not a Follower?

Authentic numbers, how to spot the gamers and what you can do about it?


Speakers and panel
Michael Ball – Traverse

Julie Falconer – A Lady in London

Jordan Simons  – Life of Jord

Kylie Bawden – Daisy Chain Communications


Tuesday 7 November

1430 – 1530

Beyond Simple Outreach
The different ways to work with influencers to get the most bang for your buck.


Speakers and panel

Emily Leary – A Mummy Too

Kgomosto Ramothea – South Africa Tourism


Tuesday 7 November

1530 – 1630

Diversify or Die
The importance of a varying your outreach strategy as an influencer and brand.


Speakers and panel

Macca Sherifi – An Adventurous World

Barry Johnston – Gosh PR

Joe Allam – Joe Allam


Wednesday 8 November

0900 – 1030

WTM Digital Influencer Speed Networking

Global Stage Networking Area


As always with WTM London, the social and networking events make up a huge part of the week. Starting with Mingle, they carry on through WTM, with events in the days and evenings at The ExCel and across London. We have tried to include as many of the evening events that are relevant for travel influencers up until 17 November, for those sticking around for a few weeks.


Phew, so that’s all the basic information that we think you need to enjoy World Travel Market this year! Well see you all there!

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