Throughout the month of March, the Traverse team will be attempting to run, walk, swim and cycle to raise money for the fantastic LATA Foundation.
The campaign ‘Peru 25 for 25’ calls on all those who have trekked the Inca trail and the wider public to challenge themselves to take on 25 miles (a run, swim, walk or whatever format they prefer) throughout March 2021 to raise money for this cause with their own individual fundraising target.
Bit Of Background
Since the pandemic hit, Cusco in Peru has had zero tourism. If you’ve ever done the gruelling trek of the Inca Trail (or the other routes and hikes), Peru, you’ll know how hard the porters work. I did the 5 day Salkantay trek way back in 2007, it was exhausting… and I was only trekking not setting up camp and cooking meals for everyone.
Currently the Inca Trail Porters have zero income as tourism has completely vanished in an area that is really dependant on visitors.
The LATA Foundation is working with Amazonas Explorers to support 55 families with essential monthly food parcels. These parcels cost £25 and provide a family with the basic provisions for a month.
Each £25.00 raised will cover an essential food parcel for one porter and their family for one month with 100% of donated funds going directly towards the purchase of these food parcels. For those not up to the challenge but still keen to support this cause, they can simply donate £25 to the appeal (or whatever amount they can afford).
The LATA Foundation is also urging the social media community to get behind this campaign from 1 March, using the hash tag #Peru25for25 and tagging @LataFoundation.
Take Part or Sponsor
To take part in this initiative or do donate, please visit the Traverse JustGiving page and donate to one of our team members. you can also set up your own JustGiving page and join the team. For more information on the LATA Foundation, please visit www.latafoundation.org.