Blogger SEO Basics with Adrian Land | #TraverseTalks 003



Welcome to episode 003 of Traverse Talks. A new regular series from the Traverse team in which we’ll be speaking about different topics from the world of digital influence, marketing and events.

We’ll be releasing each episode simultaneously as both a podcast and YouTube video, along with a small blurb here on the Traverse Website.



In this episode Adrian Land talks to Traverse about Blogger SEO Basics. Thanks to Adrian from coming in and sharing his awesome SEO & digital marketing knowledge.


More information about Adrian Land:


Considerable Influencer (Adrian’s Influencer Platform)


If you’d like to submit a question for a future episode, or suggest a topic for us to cover, just drop us a line over email or tweet using the hashtag #TraverseTalks.


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Notes from the show


Q1) 02:06: Is the difference in potential SEO ranking between the free and hosted a significant one?

Q2) 08:50: Is it good practice to “re-do” your SEO on older posts and then re-submit them to Google?

Q3) 11:20: Any tips to make blog faster and increase page speed?

Q4) 26:00: Do I always need two green lights (which rarely happens for me) in Yoast? there’s only so many times the keyword can naturally appear without stuffing

Q5) 28:40: Which are the best tools to find good keywords? And how do you get to understand which keywords are the best?

Q6) 34:17: Should I be keeping a close eye on my blog’s Domain Authority?

Q7) 37:02: Changing my domain name, any best practice steps to sure any loss of traffic or ranking is minimised?

Q8) 42:03: What should the first steps be to ensure my blog is in good shape SEO wise from day 1?


SEO Tools Mentioned

ScreamingFrog –…

Pingdom Speed Test —

AMP WordPress plugin –

Google Search Console –

Google Page Speed Insights –…

Google Keyword Planner –…

SEMRush –

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