Learn about one of the most overlooked ways of monetising as a content creator- Facebook Instream Ads.

This workshop will show you step-by-step how you can make thousands of dollars a month just from repurposing video content on a Facebook page.

TAKEAWAYS
1. Eligibility requirements for monetising on Facebook
2. Practical steps for getting started
3. Top tips for posting video content that earns $$$

Creating impactful vlogs that provide significant value to your audience

This session focuses on the essentials of vlogging with an aim to deliver content that is both engaging and informative. Attendees will learn how to deeply understand their audience's interests and needs, enabling them to produce vlogs that are visually appealing and rich in educational content.

The workshop will cover various aspects of vlogging, including selecting the right camera equipment, content planning, filming techniques, briefly touching on editing workflow, and strategies for effective audience engagement.

Practical tips to get started will be provided to help vloggers communicate their messages clearly and create content that is not just entertaining but also a valuable source of information. This session is ideal for those starting their vlogging journey or looking to enrich their existing vlogging skills.

TAKEAWAYS
1. Effective Audience Engagement Strategies: Master techniques to deeply understand and connect with your audience, creating content that resonates with their interests and needs.
2. Comprehensive Content Creation Skills: Acquire hands-on skills in planning, filming, and editing your vlogs, focusing on producing visually appealing and information-rich content, utilizing accessible tools and methods.
3. Enhancing On-Camera Confidence and Clarity: Learn to improve your on-camera presence and communication skills, ensuring clear and compelling delivery of your content, which keeps your audience engaged and informed.

Love being an influencer but struggle to pitch and win jobs Do you find yourself too busy to look at that all important admin, which delays when you get paid? Come and learn how to reach out to potential clients, get talking to them, win a pitch and keep all your admin & financials in check.

In this session, you’ll learn how to sort all the above and get back to doing what you’re good at - creating awesome content!

Part 1 will look at landing more projects and how to create a perfect pitch. Part 2 will then explore how to manage your finances, get paid at the right time and keep that pesky admin in check. See you there! 

TAKEAWAYS
1. Get into more pitches
2. Win more pitches
3. Get more recurring work
4. Spend less time on admin
5. Free up more time for creating awesome content

Reveal the underlying storytelling rules across various kinds of media.

Explore what's most universal, accessible and appealing about narratives (from vlogs and shorts to comic books, traditional murder mysteries and journalling /personal diaries) and learn to employ those tactics in your own individual work as effectively as possible.

Regardless of the medium you work in, there’s something in this session for everyone.

TAKEAWAYS
1. Boost self-confidence
2. Recognise and harness your intrinsic storytelling ability
3. Spot the underlying storytelling rules across most kinds of media

Finding ways to creatively capture your next travel destination

A hands on workshop demonstrating ways to capture unique travel photography so that your next Instagram/Blog photos stand out from the crowd.

A workshop for beginners & pros, this will all be about experimenting and discovering some fun photo hacks. This won't be focused on Rich's paper cut-out photography, but it will lean on his year's of experience in photography and creativity. 

TAKEAWAYS
1. Developing a new approach to your photos
2. Learning some basic editing skills
3. Equipping you with ideas for your next travel destination

This first part shows you how to edit a scene for your travel video.

Beginning with importing and organising your footage, I'll show you how to break down your footage and then build it up into a scene, with plenty of editing tips and tricks, plus music selection, audio mixing and colour grading. 

TAKEAWAYS
1. Importing and organising your footage
2. Finding the story to create a scene
3. Editing tips and tricks

This second part deals with combining different scenes you've edited to create a complete travel vlog or film.

How do you grab your audiences attention and keep the engaged? How do you make the story flow? How do you manage the pacing and rhythm of the overall film? Lots of tips and tricks looking at the "macro" side of editing.

TAKEAWAYS
1. Understanding the macro side of video editing
2. Keep your audience engaged throughout the video
3. Storytelling tips and tricks

Love being an influencer but struggle to pitch and win jobs Do you find yourself too busy to look at that all important admin, which delays when you get paid? Come and learn how to reach out to potential clients, get talking to them, win a pitch and keep all your admin & financials in check.

In this session, you’ll learn how to sort all the above and get back to doing what you’re good at - creating awesome content!

Part 1 will look at landing more projects and how to create a perfect pitch. Part 2 will then explore how to manage your finances, get paid at the right time and keep that pesky admin in check. See you there! 

TAKEAWAYS
1. Get into more pitches
2. Win more pitches
3. Get more recurring work
4. Spend less time on admin
5. Free up more time for creating awesome content

Reveal the underlying storytelling rules across various kinds of media.

Explore what's most universal, accessible and appealing about narratives (from vlogs and shorts to comic books, traditional murder mysteries and journalling /personal diaries) and learn to employ those tactics in your own individual work as effectively as possible.

Regardless of the medium you work in, there’s something in this session for everyone.

TAKEAWAYS
1. Boost self-confidence
2. Recognise and harness your intrinsic storytelling ability
3. Spot the underlying storytelling rules across most kinds of media

Scaling a Blog to a business

Learn how to go on a transformative journey that will elevate your blog or platform into a thriving business. In this session, you will gain invaluable insights into kickstarting your venture, including how to start, develop a business mindset and form a strategy.

We will delve into audience expansion, essential social media tips, and SEO tips. Navigate the practical aspects of growth with detailed tips, strategic approaches, indispensable tools, and the magic of automation.

The talk will also cover making money and scaling, exploring the art of revenue diversification through ads, the pivotal role of team building, and fostering a resilient mindset for sustainable success.

TAKEAWAYS
1. Kickstarting Your Venture: Gain essential insights on initiating your business, from developing a business mindset to forming a strategic foundation for success.
2. Practical Growth Tactics: Navigate the practical aspects of growth with detailed tips, strategic approaches, indispensable tools, and the efficiency of automation for streamlined and effective business development.
3. Monetization and Scaling: Explore the art of revenue diversification, team building, and cultivating a resilient mindset essential for sustainable success.

This second part deals with combining different scenes you've edited to create a complete travel vlog or film.

How do you grab your audiences attention and keep the engaged? How do you make the story flow? How do you manage the pacing and rhythm of the overall film? Lots of tips and tricks looking at the "macro" side of editing.

TAKEAWAYS
1. Understanding the macro side of video editing
2. Keep your audience engaged throughout the video
3. Storytelling tips and tricks

The Power of Personality Branding

The number of content creators is constantly growing and for many it is becoming increasingly difficult to differentiate themselves from others and stand out in order to be attractive to cooperation partners.

The presentation will focus on the importance of a strong personality brand and the added value it provides creators today. It also shows a change of perspective and highlights how brands such as Google, Heineken and Sonos select their creators for their marketing campaigns.

What needs to be considered, what criteria do they use and how can they be convinced? The presentation will show a criteria model that the speaker has developed and is used by global brands today. However, it is also a helpful guideline for content creators to develop a strong personality brand.

TAKEAWAYS
1. The importance of a strong personality Branding for Content Creators I'll explain why it is essential to establish yourself as a strong brand these days.
2. Value Proposition: I'll encourage individuals to identify and communicate their unique value proposition and I will show attendees in a workshop how this can be achieved.
3. New Perspectives: I'll I will highlight how big brands choose the right people and what is important to them.

Woo your clients, cut through the faff, and set yourself up for success – find out what brands look for in creators and how to build a healthy, seamless partnership.

I'll be covering brand development, growth and SEO on TikTok extensively including best app practices, making money and brand awareness.

Will also be covering any new updates on the app and looking at search engine optimisation so you content is reaching its best potential and reaching new and bigger audiences.

TAKEAWAYS
1. Learn about growth and strategy on TikTok
2. Optimise your content
3. Learn new tips and tricks to help your channel

Presentation and personality on camera

Presentation styles, knowing how and when to present, getting the most of your personality, feeling more confident on camera, learning what works from a personality point of view for your content. 

TAKEAWAYS
1. How to present on camera comfortably
2. Finding what works for your presentation style Insider techniques to help 10x your confidence and authority

Press trips and tourism partnerships

This session will help you to understand the importance of cultivating relationships with Travel PRs, and their role in helping you access tourism partnerships, promotions and press trips.

TAKEAWAYS
1. The best way to pitch to and approach travel PRs and travel brands
2. How to stand out from the crowd as a content creator
3. Who to pitch to, depending on your audience size and audience engagement
4. Q&A session on the burning questions you want to know about Travel PRs and their clients 

Creating impactful vlogs that provide significant value to your audience

This session focuses on the essentials of vlogging with an aim to deliver content that is both engaging and informative. Attendees will learn how to deeply understand their audience's interests and needs, enabling them to produce vlogs that are visually appealing and rich in educational content.

The workshop will cover various aspects of vlogging, including selecting the right camera equipment, content planning, filming techniques, briefly touching on editing workflow, and strategies for effective audience engagement.

Practical tips to get started will be provided to help vloggers communicate their messages clearly and create content that is not just entertaining but also a valuable source of information. This session is ideal for those starting their vlogging journey or looking to enrich their existing vlogging skills.

TAKEAWAYS
1. Effective Audience Engagement Strategies: Master techniques to deeply understand and connect with your audience, creating content that resonates with their interests and needs.
2. Comprehensive Content Creation Skills: Acquire hands-on skills in planning, filming, and editing your vlogs, focusing on producing visually appealing and information-rich content, utilizing accessible tools and methods.
3. Enhancing On-Camera Confidence and Clarity: Learn to improve your on-camera presence and communication skills, ensuring clear and compelling delivery of your content, which keeps your audience engaged and informed.

A workshop with practical tips, advice and recommendations on how to: • Break into travel writing.

• Generate ideas for stories, unearth angles and hooks, and find the right publication
• Successfully pitch your pieces to editors
• Carry out research and make press trips work for you
• Improve your writing, develop your own style and stand out from the crowd
• Build a sustainable and rewarding career in the industry Followed by a Q&A. 

TAKEAWAYS
1. An insight into how travel writing really works
2. Practical tips to improve your pitching, research and storytelling
3. Expert advice on developing your career

Join Yuliya Karpenko for an Ask Me Anything session with Stay22 bloggers Amanda O'Brien and Kimmie Conner.

Woo your clients, cut through the faff, and set yourself up for success – find out what brands look for in creators and how to build a healthy, seamless partnership.

In the ever-evolving realm of digital presence, mastering the art of Search Engine Optimization (SEO) is non-negotiable. Whether you're a seasoned SEO professional or just beginning to navigate the intricacies of online visibility, this talk will cover proven strategies, focusing on equipping you with the tools needed to elevate website rankings, boost organic traffic, and drive unparalleled engagement.

From keyword research, through content creation, link-building strategies, and easy technical SEO tips and tricks to help keep your business or blog top of the result, this talk will focus on actionable insights and expert knowledge to ensure you are able to implement these best practices.

Join us for an enlightening session that promises to redefine your approach to SEO, delivering transformative results for your online endeavors.

TAKEAWAYS
1. How to uncover opportunities you might be missing within the digital sphere.
2. How to capture the right content without spamming to rank well but also engage visitors.
3. How to move potential clients/customers through your site to convert.
4. How to use AI(LLMs) to enhance your content without getting penalised. 5. How to prioritise the optimisation approach.
6. What SEO tactics work, and what does not work.

Music in storytelling

The significance of music and the role it plays in storytelling.

TAKEAWAYS
1. Understanding of music theory
2. Music’s emotions range
3. Key to connection and resonance in storytelling 

In this session we will talk about advantages and disadvantages of niching down a general website versus creating a new website, as well as how to find the right niche from you.

We will talk about how to create a profitable business plan for a niche website, and how to start monetise it in as little as 6 months. 

TAKEAWAYS
1. What is a niche and how do you know your idea can be profitable
2. Niching down a general website versus creating a new one from scratch 3. Strategies on how to grow and monetise a niche website 

AI for content creators

In today's digital age, content creators face an ever-evolving landscape where creativity and technology intersect. Artificial Intelligence (AI) is rapidly transforming the content creation process, offering new tools and possibilities that can enhance, streamline, and revolutionize your work. Join us for an engaging one-hour talk that delves into the fascinating world of AI and its practical applications for content creators.

During this session, we will explore: AI Fundamentals: Get a grasp of the core concepts and terminologies related to AI to demystify the technology.

AI in Content Creation: Discover how AI is reshaping the way we write, design, edit, and produce content across various media. Tools and

Platforms: Explore AI-powered tools and platforms designed to assist content creators in generating ideas, optimizing content, and reaching broader audiences.

Creative Collaborations: Understand how AI can be a creative collaborator, offering suggestions, inspiration, and even generating content alongside you.

Ethical Considerations: Discuss the ethical implications of AI in content creation and learn how to use AI responsibly.

Future Trends: Gain insights into the latest AI trends and what the future might hold for content creators.

This talk is not just for tech-savvy individuals; it's for anyone passionate about storytelling, design, writing, or any form of content creation. Whether you're a seasoned professional or just starting your journey, this session will empower you with knowledge and insights that can transform your creative process.

Get ready to unlock the boundless potential of AI in the world of content creation.

TAKEAWAYS
1. AI Fundamentals
2. AI in Content Creation
3. Creative Collaborations
4. Ethical Considerations
5. Future Trends

Tips & Tricks on Self Portrait Photography & Videography - How to take your solo travel content to the next level 

Tips & Tricks for Solo Content Creation: Delve into the intricacies of crafting visually appealing content on your own. From mastering camera settings and utilising apps to leveraging natural light, you'll gain insights into creating imagery that tells a story and captures the essence of your solo travels.

Unique and Relatable Content: Discover the art of making your content stand out in a crowded digital space. Explore techniques for infusing your personality into your visuals, making your content not just visually stunning but also relatable to aspiring travelers around the globe. Self-

Sufficient Mindset: Learn how to be a one-person content creation powerhouse. Acquire the mindset and skills to navigate various environments and situations, ensuring that you can seize every moment without compromising the quality of your content.

Maximizing Every Trip: Understand the importance of optimizing your solo adventures for content creation. Discover time-saving strategies that allow you to capture the perfect shot without sacrificing the joy of being present in the moment.

TAKEAWAYS
1. Confidence in themselves as a one man/woman team.
2. Practical apps/equipment to make life as a solo content creator.
3. A bank of creative ideas for inspiration on their next trip.

Music in storytelling

The significance of music and the role it plays in storytelling.

TAKEAWAYS
1. Understanding of music theory
2. Music’s emotions range
3. Key to connection and resonance in storytelling 

In this session we will talk about advantages and disadvantages of niching down a general website versus creating a new website, as well as how to find the right niche from you.

We will talk about how to create a profitable business plan for a niche website, and how to start monetise it in as little as 6 months. 

TAKEAWAYS
1. What is a niche and how do you know your idea can be profitable
2. Niching down a general website versus creating a new one from scratch 3. Strategies on how to grow and monetise a niche website 

AI for content creators

In today's digital age, content creators face an ever-evolving landscape where creativity and technology intersect. Artificial Intelligence (AI) is rapidly transforming the content creation process, offering new tools and possibilities that can enhance, streamline, and revolutionize your work. Join us for an engaging one-hour talk that delves into the fascinating world of AI and its practical applications for content creators.

During this session, we will explore: AI Fundamentals: Get a grasp of the core concepts and terminologies related to AI to demystify the technology.

AI in Content Creation: Discover how AI is reshaping the way we write, design, edit, and produce content across various media. Tools and

Platforms: Explore AI-powered tools and platforms designed to assist content creators in generating ideas, optimizing content, and reaching broader audiences.

Creative Collaborations: Understand how AI can be a creative collaborator, offering suggestions, inspiration, and even generating content alongside you.

Ethical Considerations: Discuss the ethical implications of AI in content creation and learn how to use AI responsibly.

Future Trends: Gain insights into the latest AI trends and what the future might hold for content creators.

This talk is not just for tech-savvy individuals; it's for anyone passionate about storytelling, design, writing, or any form of content creation. Whether you're a seasoned professional or just starting your journey, this session will empower you with knowledge and insights that can transform your creative process.

Get ready to unlock the boundless potential of AI in the world of content creation.

TAKEAWAYS
1. AI Fundamentals
2. AI in Content Creation
3. Creative Collaborations
4. Ethical Considerations
5. Future Trends

In this Ask Me Anything session, there will be a no-holds-barred discussion of any questions anyone brings which related to digital marketing (though she also has great life advice).

Judith Lewis has close to 30 years of experience in SEO and has work with companies both large and small, including doing SEO for Google (yes, their product teams aren't all SEO experts), Amadeus, NatWest, GalaCoral, AMD, Bayer, and more in almost every vertical from manufacturing, through business, to consumer-facing brands.

She is well-known for answering honestly, almost to a fault, and for giving away prizes for questions including chocolate, wine, and goodie bags so be prepared with questions for goodies!

TAKEAWAYS
1. Questions will be answered honestly and completely.

Join Mandy Celine through the AI editing tools that you can use to speed up your contemt creation workflow in Premiere Pro. 

TAKEAWAYS
1. ⁠The power of text based editing when cutting dialogue.
2. How to use AI tools such as Remix, Auto reframe, auto log detection, and auto colour correction tools.
3. Talk about AI tools in beta you can use and new tools added this month to Premiere.

Make Ideas Happen! This workshop is your 60-minute guide to turning those inspiring conference ideas into real-life actions.

We'll kick off by sharing what you’ve you learned and why it's crucial to go from 'I want to do this' to 'I'm doing this.' We'll dive into some simple, no-nonsense strategies to get things moving quickly.

We'll brainstorm together, sketch out a plan, and share tips on how to get the most of your time.

By the end, you'll have a roadmap to turn your ideas into action.

Ready to roll up your sleeves and get things done?

TAKEAWAYS
1. A mindset that helps you get things done.
2. A strategy for quickly validating ideas.
3. A plan of action to implement what you’ve learnt.

Practical/In real time solo content creation tips 

Join a transformative workshop designed to empower solo travelers and content creators with the essential skills to craft captivating images and videos while on the move.

From mastering photography techniques and handy apps to leveraging video storytelling, this workshop will equip you with the tools to make every adventure beautifully accounted for. Learn the secrets to infusing authenticity into your visuals with hands-on adjustments and feedback. The focus isn't just on crafting stunning content; it's about fostering a self-sufficient mindset.

Uncover the strategies that save you time and energy, allowing you to capture the perfect shot without sacrificing the joy of living in the moment during your adventures.

Gain invaluable insights on optimizing each trip, transforming your experiences into impactful, shareable stories that resonate with fellow travelers and inspire their own journeys.

TAKEAWAYS
1. Hands on advice for creating valuable solo content.
2. The best apps & equipment (and how to use them best) for solo content creation.
3. Creative adjustments & feedback on self portraits.