All posts of Paul Dow

Lucy Lucraft

S2 E1: Kick Start Your Podcasting with Lucy Lucraft | What She Said

We kick off the new series of Traverse Talks in a lovely budget hotel in Brighton chatting to Lucy Lucraft from the awesome “What She Said” podcast about starting out podcasting, her experiences and successes. We were in Brighton for our Traverse Social so thought we’d take the opportunity to catch up with Lucy as […]

Super Easy Press Trip Reporting for YouTube with Google Sheets

I recently wrote a quick post about easily gathering your figures from Instagram after a campaign. It went down so well that I had to write another one, but this time all about grabbing stats from YouTube. So if you’ve just finished a campaign or even before (take a look at this great post on […]
social media posting

ASA Launch New Guidelines for Social Media Influencers

Last week the Advertising Standards Authority (ASA) launched a brand new guide to help social media influencers understand and keep to the rules when posting. The ASA’s Influencer guide (or read the full news post by the ASA) has been developed in collaboration of the Competition and Markets Authority (CMA) with the aim of helping influencers […]
instagram on phone

Super Easy Press Trip Reporting for Instagram with Google Sheets

So you’ve just finished a big campaign, your posts on Instagram have some great engagement. Time to grab a cup of tea and put your feet up right? Well, no… time to get your own social media reporting in order! Brands and PR’s are always impressed if bloggers/Instagrammers are prepared with the right information when […]
Traveller at the beach

Working for Free is Bullsh*t!

“Don’t work for free”, “Free doesn’t pay my mortgage”, Are all phrases you’ll often heard spouted on a fairly regular basis by many in the blogging world. It seems that it pays (literally) to position yourself as someone who doesn’t do any work for free and demands payment for everything… even when it isn’t actually […]

Welcome to the Traverse Blog

For some time now we’ve been planning to launch our blog and finally… after some time, it has become a reality! We’ve always wanted to have a dynamic place to publish content about the skills and insights that go into digital content creation, bloggers/influencers and lifestyles that enable us to create more fulfilling and flexible […]